Social Media Marketing

Turn your social media into a growth channel. We plan, design, and manage content that builds your brand, grows followers, and drives real engagement and website traffic.

From random posts to a consistent social brand. We manage your social media so every post, reel, and story supports your business goals – not just your likes.

The Opportunity

Posting irregularly with no strategy leads to low reach and zero results. Strategic social media marketing helps you build trust, stay top-of-mind, and move people closer to purchase.

What We Do

Social media strategy aligned with your brand, offers, and sales funnel.
Content calendar planning (monthly or quarterly).
Post, reel, and story concepts with copywriting & creative direction.
Creative design: images, carousels, and short-form videos.
Profile optimization: bios, highlights, links, and overall visual identity.
Community management (comments & DMs) as an optional add-on.
Performance tracking and monthly insights to refine content.

📝 Get a Social Media Plan

Best for brand-building

What You Get

Consistent, on-brand content and a clear posting system that your audience can rely on.

Key Deliverables

Monthly social content calendar.
Branded templates for posts and stories.
Monthly performance and insights report.

KPIs We Track

Reach and impressions.
Engagement rate (likes, comments, shares, saves).
Profile visits, link clicks, and leads from social.

Who this is for

Brands that want a consistent, premium presence on social media.
Founders who don’t have time to plan and execute content.
Businesses that rely on social proof and community trust.

HOW OUR PROCESS WORKS

1

Brand & Audience Discovery

Define your voice, offers, and ideal customer.
2

Strategy & Calendar

Choose platforms, themes, and posting frequency.
3

Content Creation

Design creatives and write captions for each platform.
4

Publishing & Management

Schedule, monitor, and engage with the audience.
5

Review & Optimize

Double down on posts and formats that perform best.

Frequently Asked Questions (FAQ'S)

Is social media marketing only about posting regularly?

No — while consistent posting helps, effective SMM also involves community engagement, content planning (posts, reels, stories), paid ads, profile and branding optimization, and tracking performance & audience behavior. Cariad Marketing +1

How soon can I expect results from social media marketing?

It depends on your goals: for brand awareness, you may see growth in engagement or followers within weeks; for lead generation or conversions, typically a few campaign cycles are needed — often over a few months. Cariad Marketing +1

Which social platforms are best for my business — B2B, B2C, or local?

That depends on where your target audience spends time. B2C often works well on Facebook, Instagram, TikTok; B2B may do better on LinkedIn; for local businesses, use geo-targeting and platforms where locals are active. We analyse audience and choose accordingly.

Do I have to commit to a long-term contract for social media marketing?

Not always — we offer flexible plans (month-to-month, project-based). However, long-term strategy usually works better, because social growth and audience trust build gradually. Cariad Marketing +1

What metrics will you report to me for social media campaigns?

Common metrics: reach/impressions, engagement (likes, shares, comments), follower growth, click-throughs to site, conversions (leads or sales), cost per acquisition (if running ads), ROI. Cariad Marketing +1

Can social media marketing work for niche or B2B businesses too?

Yes — for B2B or niche brands we focus on educational content, thought leadership, LinkedIn, community building, and lead-nurturing rather than high-volume consumer targeting.

Will you create content (copy + visuals) for me or do I need to supply that?

We can handle end-to-end content creation: copywriting, graphics, short-form videos, image editing, scheduling — so clients don’t need to manage creative efforts themselves.

How do you keep the brand voice consistent across social platforms?

We start with a brand discovery session to define tone, messaging, key themes — then create a monthly content calendar and design templates to ensure uniformity across posts, ads, and channels.

What’s the difference between organic social growth vs paid social ads?

Organic growth builds real followers and trust over time (slower but more authentic), while paid ads give fast reach and visibility — we often use both: organic for brand-building, paid for conversions & scaling.