Meta Ads

Meta Ads (on Facebook / Instagram / Meta network) target users based on interests, demographics, behaviours — ideal for awareness, engagement, reaching new audiences — not just intent-based search ads like Google.

Paid social can do both: awareness and reach via broad targeting, and lead generation via custom audiences, retargeting, lookalikes, and conversion-optimized campaigns.

It depends on your goal: for direct sales or lead gen — use conversion-optimized campaigns; for long-term brand building or reaching new audiences — use traffic or awareness campaigns.

Meta Ads can work with small budgets; you can start small (daily or lifetime budget), test creatives, audiences, and gradually scale based on performance.

Very — social feeds are crowded. Engaging visuals/video + persuasive, concise copy + clear CTA significantly influence performance and reduce ad fatigue.

You can get clicks, reach, and leads almost immediately after the campaign starts — though conversions depend on offer, audience and follow-up.

Yes — by using interest-based targeting, custom audiences, lookalikes, and careful audience research; though B2B often works better with content-driven ads or retargeting.

You can run bursts (e.g. seasonal sale, launch) but continuous presence helps brand recall; periodic retargeting keeps warm leads engaged.

Reach/impressions, engagement (likes, shares, comments), click-through rate, cost per click (CPC), cost per acquisition (CPA), conversion rate (CVR), return on ad spend (ROAS), engagement-to-lead ratio.