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Pay Per Click

Get fast, measurable results with targeted ad campaigns. We plan, launch, and optimize PPC ads across Google and social platforms to deliver high-quality traffic, qualified leads, and scalable sales with a strong ROAS.
Pay Per Click

Pay Per Click (PPC)

Performance-focused PPC campaigns that scale profitably. We plan, launch, and manage PPC campaigns that bring measurable results – not just impressions.

The Opportunity

PPC is powerful but expensive if mismanaged. Without strategy, tracking, and optimization, you pay for clicks that never convert. With the right setup, PPC becomes your fastest lever for predictable leads and sales.

What We Do
  • PPC strategy across search, display, and social platforms.
  • Campaign and ad group structure built for control and scale.
  • Landing page recommendations for higher conversion rates.
  • Conversion tracking setup (pixels, tags, events).
  • Ongoing bid, budget, and keyword optimization.
  • A/B testing of ads, creatives, audiences, and landing pages.
  • Monthly reporting focused on ROI and ROAS.
📝 Get a PPC Audit

HOW OUR PROCESS WORKS


  • 1
    Audit & Objectives

    Understand your goals, margins, and current campaigns.

  • 2
    Setup & Tracking

    Create or clean up campaigns, ensure accurate tracking.

  • 3
    Launch & Learn

    Test audiences, keywords, and creatives to find winners.

  • 4
    Scale & Optimize

    Allocate budgets to best performers and improve margins.

Frequently Asked Questions (FAQ'S)

What is PPC and how is it different from SEO or organic marketing?

In PPC, you pay for each click on your ad — giving immediate visibility on search engines or other platforms. Unlike SEO (which takes time to build), PPC can deliver traffic as soon as the campaign runs. Landingi +1

How soon will I start getting traffic/leads after starting PPC?

Immediately — once the campaign is live, you can get clicks and leads. This makes PPC ideal for short-term goals or quick visibility.

Do I have full control over budget and spend?

Yes. With PPC you can set daily or campaign-level budgets, adjust bids, and pause anytime — which offers flexibility and control.

How do you ensure PPC ads reach relevant audience (not just random clicks)?

Through careful keyword research, audience targeting (location, demographics, interests), negative keywords, ad copy testing, and landing page optimisation for conversions.

Does PPC guarantee conversions or just traffic?

PPC guarantees visibility and traffic (clicks), but conversions depend on landing page relevance, offer, UX, targeting — just like organic marketing.

What metrics will you track to measure PPC success?

Key KPIs: click-through rate (CTR), cost per click (CPC), cost per lead (CPL), conversion rate (CVR), return on ad spend (ROAS), and overall campaign ROI. Cariad Marketing +1

What kind of ads/platforms can PPC include (search, display, social)?

PPC isn’t limited to search — it can include search ads, display ads, social ads, remarketing ads, shopping ads (for e-commerce), depending on your goals. Landingi +1

Do I need a separate landing page for PPC campaigns?

It’s strongly recommended. A relevant, well-designed landing page improves conversion rates and ensures better user experience — otherwise ad clicks may not convert.

Will PPC stop working once I stop paying?

Yes — unlike SEO which builds organic value over time, PPC results cease as soon as budget stops, because visibility depends on active ad spend.

Request for Quote

Please reach out via phone or fill out the form below, and our team will follow up with you. We make it a priority to respond within 24 business hours.
+91 7507679192

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